Offset Printing Killed By Digital?

Offset and Digital Printing You may have heard that printing is dead as the world has become more reliant on technology; however, it is a fact that people still want to have printed matter in their hands. It is important to get you informed about both methods in the...

Color Use For Better Print Marketing

Color is powerful in print marketing. Although it could be imperceptible to your logical brain, your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color...

Maximize Your Printing Collateral

Printing collateral (also known as marketing collateral) can be summed up as anything that you can leave behind that tells a potential consumer about your business. These ‘leave behinds’ are an opportunity for clients to get to know you better, as well as to increase...

Old Reliable: Why Print Isn’t Dead

Contrary to popular belief, print media isn’t dead. In fact, the demand for commercial printing is higher than ever. Although a lot of publications are closing down factories that produce magazines and other publications, print media is staying and will stay for good....

Rediscovering Print Advertising

Think Modern Technology Made Print Advertising Outdated?  You might be one of the doubters of print advertising when it comes to reach and conversion, but there are totally a lot of reasons why you must rediscover print advertising. While people tend to keep their...

5 Tips for Making an Eye-Catching Poster

  POSTER PRINTING: Creating An Eye Grabber       Posters are used to reach a broader audience range, which is quite useful when it comes to advertisements and promotions. As such, making your posters eye catching is of significant importance, especially...

There’s A New Sheriff in Town

There are a many social networking forums on the net that you can utilize to market your books with, and some not as effective as others. I have not been impressed with what FaceBook can do nor Twitter and at best they are simply starting points where you can...