It is not that difficult to create a business calendar in order to avail yourself of an additional tool to promote your business and a tool that also has a side benefit of creating good will when you send it to your customer base. Everyone needs a calendar, so why not send them yours?
Let’s look at the very first steps in order to easily organize all of the ingredients to create a calendar for your business. The basic ingredients of the calendar printing stew are as follows:
1- Images: There are plenty of royalty free stock images to be had by downloading from internet sites. One just has to “Google” “free high resolution images” and you will come up with many, some free and some for mere pittance. The key phrase is HIGH RESOLUTION and this means 300 dpi at the size you need in order to create your calendar. More than likely they will be in RGB, meaning Red, Green, Blue which is the color system for your screen, printer, television, iPod, but not for commercial calendar printing. Your calendar printer may be able to accept RGB images, but they will need to be converted in the RIP process at pre press by default, where you no longer have the ability to color correct the images as needed or preferred on your own. Needless to say, choose images for calendar printing that promote your product or service and ideally ones that folks would find attractive enough to hang on their wall.
2- Calendar Grid: If you possess Adobe InDesign, then they have a wonderful “paint by numbers” “calendar wizard” where you can create your own grid. Another is to use Microsoft Excel, but don’t forget to save it as a high resolution PDF, as most commercial calendar printing companies will not want to accept Excel files. Also as with anything Microsoft, you risk the shifting of images or copy as their programs are not of the stable quality needed for commercial printing.
3- Plan Your Calendar Months: If the year is already well into its start, you either can plan for a calendar for the new year or do a 36 moth or partial year calendar, while giving yourself enough leeway in timing in order to plan, create and print your calendar. With calendar printing timing is important, as calendars are a functional item.
4- Build It to Last: Make sure you utilize the correct paper weights when calendar printing. The industry standard for a one year calendar is 28 pages. This includes two pages for each month of the year, one image page and one grid for the month, plus a cover page. The most cost effective calendar printing is utilizing all of the same paper, which would be 100# gloss book/text and not any thinner because in order for the calendar not to rip through the nail it hangs on, that is the minimum paper weight you can safely use. If you want a heavier cover weight paper, then it is just fine to drop the inside text stock to a lesser weight.
5- Add Important Dates: Don’t forget to add all of the holiday dates to the calendar grid you are constructing. If you use Outlook for email or similar programs, there is a built in calendar with all of the important holidays listed. If you are creating a calendar for a particular group or organization, add the relevant dates for them. Also, if you are selling a product or a service add relevant dates, such as a monthly sale, etc. to your calendar printing grid, as it is a great way to promote the sale or company event.
A quality made calendar with good functionality and great visual impact can be a great marketing piece for yourself, your company or your organization. If you take the time to create one of quality, you will be rewarded by the success it affords you.
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