I have seen the future and the future is now!
Commercial printing today is the same as it has been for many years, with the exception of digital printing without the need for film and web printing that can make plate changes and be up to speed on color and registration in ten minutes or so. However with the advent of the Israeli inventor Barry Landa’s newest technology called “Nanographic Printing” (he invented the Indigo printing press), we are on the steps of some giant leaps as opposed to important, yet overall minor “tweaks” in the commercial printing field. Let’s take a look at what Nanography is and how it may benefit your book printing, magazine printing, catalog printing and all the rest of the color commercial printing industry.
As Mr. Landa describes his trademarked process Nanographic Printing technology is a combination of offset printing with digital printing (pure digital printing would be his Indigo or Ink Jet technology, as opposed to offset presses bypassing the need for printing plates). It can print up to 8 colors and print at speeds far in excess of today’s offset printing presses. Sheet fed presses can print up to 13,000 pages per hour which is more than double the offset standard and 200 meters per hour of roll stock on a web printing press. Resolution can be at 600 or 1200 dpi (dots per inch – dots being what comprises the image) while today’s commercial offset printing presses are currently printing at 300 to sometimes 400 dpi. The inks used in this printing press process are also eco-friendly.
Some of the features of this type of commercial printing is that the range of papers and substrates are almost unlimited, thus allowing all types of publications from magazine printing to book printing and also board stock for cartons and packaging. What is exciting about this new digital printing technology is that up until now, digital printing has been relegated to small runs due to the costs of machines like the Indigo, iGen, Docucolor or Docutech. With Nanographic technology the long runs can now effectively benefit with pure digital printing. Long run magazine, catalog and book printing, heretofore only in the wheelhouse of Heidelberg and similar web printing equipment manufacturers, is making room for the new kid on the block. This past April, Landa Corp. unveiled a complete line of both web printing and sheet fed presses.
Additional features of Nanographic printing, by combining both worlds of offset printing and digital printing are personalization and addressing and multiple versions of the same magazine or catalog. Imagine your catalog being printed with the name of the person you were sending one to?
One of the more important features of this type of printing is the higher quality. This is accomplished by a process wherein the pigment particles are a fraction of the size of the tip of a pin. It is a commercial printing technology where particles are measured in nanometers (billionths of a meter) and thus the name. They absorb light exceptionally well and deliver super high quality imaging that is even abrasion resistant. The machines are also very small by today’s offset or digital printing standards, thus taking up less floor space at the printing company and one pressman can operate up to four machines at once.
Therefore, you may ask, what can Nanographic printing do for me? Landa boasts the following:
- Ultra-high speed digital printing
- The industry’s broadest CMYK color gamut
- Ultra sharp dots of extremely high uniformity
- The ability to print on any ordinary untreated paper stock, coated or uncoated
- The ability to print on practically any plastic packaging film or label stock
- Remarkable abrasion- and scratch-resistant images
- The lowest cost digital printing in the industry
- Low energy consumption and zero emissions
Here you can compare the dots for sharpness, high density and uniformity in order to visualize the optimal commercial printing net result, utilizing an ink jet printer, which is newer and better imaging technology than even an offset printing press, yet look how much better the images look with Nanotechnology:
INKJET PRINTING IMAGES
NANOGRAPHIC PRINTING IMAGES
In the not too distant future, it is my feeling that this type of printing press will be sweeping the industry. When it is possible to print your books, magazines, catalogs and more with better quality, faster production times AND for less money, this is the “offer you cannot refuse”.
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