There are many forms of custom printing that can not only create new and more interesting looks for your print materials but also add more efficient uses for them as well. It is OK to think outside of the box, so long as you arestill working with what the given equipment can do for the type of print job you seek.
Here are some custom printing ideas for you to think about as you prepare for your pending project.
Have an interesting section that you would like to call attention to? Switch paper for that section. It could be something as simple as adding a gloss section in full color to a newsprint magazine. You could also under trim the section to make it stand out at either no additional or little cost, providing your custom printing section is between other signatures. On the other hand try using matte coated natural paper for your section with spot gloss varnish on the images. This will add a unique photo finish to your images against the dull background of the paper as the paper itself stands out from the rest of your magazine.
As with the above, adding a special section with either a natural finish to the paper, with or without images is little if any additional cost providing your book contains a special section requirement. Die cutting the cover with a page beneath it specifically designed to show through the die cut hole adds a nice three dimensional look to a book cover. Want a special lay flat effect that will still provide you with a spine to show on the book shelves? If so consider a Wire-O bind printing so that the wire only shows from the rear of the book, thus providing you with a spine and a completely lay flat edition.
There are many ways beyond the standard looks that you can trick out a presentation folder with custom printing and binding. The most common one is to use capacity pockets and spine so should you have a myriad of materials they are not crunched in the tight space a standard folder offers. The pockets of your folder do not need to be at the bottom as they can be vertical or angled as well as having a custom printing design or scalloped edge to them. If you are adding flyer type inserts or brochures to your presentation folder consider doing a stagger cut so that each successive item in front of the last is a bit shorter. This not only adds a nice look to the group but also serves as a readymade index to the contents.
While there is not a heck of a lot you can do with posters, you can do some things to make them pop more to the eye. One common item would be to UV coat the poster so that the finish is that of ultra gloss. Another custom printing feature would be to add more pizzazz to a particular section with a spot color for those that process color tends to dull down such as the reds or add metallic, phosphorescent color as well as metallic foils. If your poster is meant to be viewed from up close registered embossing will also make a section pop, but it would look best using a cover weight paper rather than the standard text weight stocks for custom printing.
Custom calendar printing can have unique looks with paper changes such as the one I recommended for magazine sections by using the matte coated natural papers with spot varnish. You could also consider using images as duotones or sepia tone to give your calendar a unique look for its images. A duo tone is the use of two colors or one with black in the image to provide a unique blend and effect. Non-traditional calendar sizes can also be interesting, however to avoid paper waste try and pick a size that provides a good yield from the press sheet.
Catalog printing does not have to look as if it came out of the mold of every other catalog printed. Once again, different papers can be utilized, especially if you have several sections for different product groups. A nice effect and very user friendly is the tabbing of each section. This can be accomplished either by traditional tabs die cut on cover stock, scored and folded inwards so that it delivers without damage and they do not get trimmed off in the trimming process. A simple and costless way of producing tabs is to color code the edge of each section on both sides of the sheet. This effect is exaggerated to the better as the trimming of the catalog smashes the ink into the facial edge of the book so that the color coded sections can be seen at the edge of the catalog without even opening it.
These are just a few of the many custom printing ideas that are possible so that your printed work stands out from the rest in the competitive world of sales and branding.
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