Article By Kathryn Elizabeth Jones
Used to be business cards were all the rage. You’d take them with you everywhere, hand them out to new people you met or set them on the table during a book signing.
Though I still use business cards when the occasion warrants (usually when I just need to give someone my phone number or address) I use postcards to promote my books.
You can mail them or hand them out. Postcards really do double duty. You can mail them out before your book signing or speaking engagement, or you can had them out personally when you’re at the bank, the post office, the grocery story, the restaurant, the hair salon; wherever you happen to be when the subject of your book comes up.
You have room to place more information. On one side is your book cover, on the other (and depending on what you’re going to use it for), you have the name of your book, a short synopsis of the book, your name, phone number, email, website, twitter and/or FaceBook handle, a QR code, and some blank lines for notes. When you mail your postcards, you’ll only have half the space, but you’ll still want the book cover on one side and on the other the date, time and place of the event, your contact information, and a short teaser. You may even be able to fit in a QR code.
You don’t ever have to feel awkward talking about your book. When the subject of your book comes up, you have a prop. Just dig in your purse or glove compartment, and hand the interested reader a postcard. You don’t have to remember the plot, or the appropriate links; everything you need is on the card.
Postcards are cheaper than sending a regular letter or invitation, plus, there’s nothing to open, so the reader sees your book cover right away and has ‘easy read’ access.
You can use them at book signings. Everyone uses bookmarks, but not postcards. Stand out from the crowd, and include your postcard every time you sell a book or send a review copy off to a reviewer.
When it comes to making postcards your top selling engine, the most important thing to remember is to include them throughout your day. That means you don’t leave home without a stack. Your postcards are a part of you and a part of your marketing plan.
Kathryn has been a published writer since 1987. She graduated from the University of Utah with a B.S. in Mass Communication and a minor in Creative Writing. Her studies included work in creative writing, public relations and journalism. Recently, she has opened the doors to Idea Creations Press, a publishing services company that caters to writers and their writing, publishing and marketing needs. Her latest book, Marketing Your Book on a Budget 2013, is available at Amazon.
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