Whether you are a businessman, author, publisher or any type of entrepreneur the key is to market that which you create, author or publish. Without a proper marketing strategy your efforts may be like the proverbial saying, “if a tree falls in the forest and no one was there to hear it, did it make a sound? Well, just because you wrote, published, or produced your widgets does not imply that “if you build it, they will come!” You must be able to get your message out and shout it out so that you create awareness for that which you have worked so hard to create.
Here are some of the things that you can do in order to help market your book, magazine, widget or anything and make your voice heard in the market.
Use All Available Modalities:
From QR codes to Social Networking, make sure that you are using all at your disposal in order to get your message out. By using everything available to you, you not only disseminate your message about your creation but you help establish its brand. The more your creation pops up in the public eye, the more you reinforce its very existence and each time you do so you are letting all know about the benefits of it.
The very first step with social networking to understand, that when it is working at its best, it is a network. Think of the wheel on a bike with its many spokes. Each spoke may be apart from the others but they all converge on a central location the hub. In Social Networking the hub is your website and therefore with every post you make each should have a back link to your website. If you are blogging about your creation then that too should link back to your website as well as your blog being spread around your social networks. Doing so increases your “author rank” with Google and a high “author rank” with your links to your website will help raise its presence in Google.
There are many sites to market with and some are, to name a few:
- Face Book
- Google Plus One
One thing, redundant sounding as it is, that you can do is also create back links from one of these to another. For example, when I post on Pinterest, I tweet it. This reinforces the Pinterest post, which has a link to my website. What this does is make your post more “relevant” in the eyes of Google.
Blogging is super important as it not only is considered “relevant” by Google when you blog as it relates to your creation with link backs to your website, but you are also setting yourself up as “an authority” regarding your creation at the same time that you are announcing the benefits of it to the reader of your blog. Blogs, unlike web pages, can be duplicate content so to speak, as it is acceptable to “syndicate” what you write, which further increases your “author rank” in the eyes of Google. The easiest thing to do initially is set up an RSS feed and I recommend Feedburner which can allow your blog to be picked up by whoever wants to publish it as well as giving you the ability to offer same to others using a simple code for their website. Feedburner also provides you with analytics about your blog feed.
Once you decide where to house your blog, which can be your website and you can use WordPress to construct it as part of your site, as it in itself is a coding mechanism which allows you to do so, you can then “syndicate” your blog on similar sites, a few of which are:
You can also announce your blog on all of the many social networking sites, such as those mentioned above and others. You want to promo your blog, which links to your web. It is like the “knee bone is connected to the shin bone, and the shin bone….yadda yadda” as this goes back to the spokes and the hub of the wheel.
Author and Print A Book:
If your profession is authoring or publishing then you have this part covered, but if not, everyone should consider authoring and printing a book as it portrays you and your products or services as the “expert”. People like doing business with an expert and in this sense the book you print, not only will portray you as such but will become a marketing vehicle for you all on its own.
Magazines or Newspapers:
A company magazine or newspaper is a great way to market your books or products and does not need to be lavish, just interesting to read and at the same time explain to people who read your magazine or newspaper how they benefit from buying your books, products or services.
There was a time when competition was less and the economy better. What is more today everyone has a website so the competition for placement on Google is fierce. Years ago I was on page one for the keyword “printing”, which is almost unheard of today and only the very few are that lucky with hundreds of millions of competitors seeking good Google placement in the SERP’s (Search Engine Results Page). Therefore one can no longer just optimize a website and do well. Yes, your website must fit the Google “criteria” for a well optimized site to begin with, but that is only where it starts in today’s world. It is important to “Cross Promote” by using “any means necessary” so that while not engaging in black hat tactics, using link farms etc., in order to spread your message far and wide all across the galaxy of print and electronic formats.
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