Email marketing is another of the many ways you can market your books, magazines or widgets. You can make your pitch and get it out to thousands in a very cost effective manner. Yes, many will not read it and yes, it will wind up in some spam filters. However, for those that did not and were read, this is one of the cheapest forms of marketing out there.
These are some of the things you will need to understand in order to create an effective email marketing campaign for your books, magazines or widgets.
Opt In Lists:
Opt in email is a permission based email list where the recipients have agreed prior to accepting email from you or from the company who will source the lists to people such as yourself. You may also have put together such a list from friends, business contacts, clients, social networking contacts or public appearances. Lists as these are therefore in full compliance with the CAN-Spam Act.
You can compile your own list simply by making the request for people to receive your announcements by email. This can be done via a link on your website where they can input their email address, requests made on social networking sites asking people for their permission as well as the groups, circles or communities on these sites. You can also ask people to sign up with the articles or blogs you write so they may read future ones that you create. Asking for the email address only seems to bring better results than the address and the name according to some.
Free Email Marketing Programs:
There are many such as MailChimp, which I use, iContact, benchmaremail and others that will allow you to set up an html splash page in order to send html full color email that is attractive, contain your message as well as links to your web, blog or articles. In my case I receive several requests to join our list per month, which is not a large amount by any means but dedicated followers and potentially serious buyers.
Once you are set up with a list and email marketing program in order to market your books, magazines or widgets, you first will need to create your email template. Many of the email programs offer free templates which you can adjust to your own requirements. MailChimp allowed my designer to integrate my websites look into the template in order to further our branding with a common and recognized look for our clients. In any event, while each company may offer slightly different template formulas, they are essentially allowing you to “paint by numbers” and drop in your images, copy and link.
Create Something Compelling:
You don’t want to just throw something out there so it is not read or winds up being deleted so you must create something compelling enough that people want to read it. Let’s look at some of the items you will need to create and how best to do so.
First of all your images that you choose should clearly relate to your message. If you are selling books or magazines, look for images that relate to that. In addition, they should be clever, have high impact and be interesting enough on their own. The most important one will be the image(s) you choose in creating your header which more than likely you will use for each mailing in order to help brand your product/message.
Copy is king! There are two parts to writing compelling copy you will need to deal with for an email or any marketing campaign:
- Title: The title should have as much impact as possible and be as clever as possible as that is your hook to gain someone’s attention. Creating a title as a question is good, using a common idiom is one that I like, but turned around to reflect a new meaning. Even a title with shock value can be good.
- Body: People will never be interested if you simply write about what you offer, what you do or what you wrote. In order to gain a customer for your new book, latest magazine issue or product, the potential customer wants to know only one thing: What’s in it for them and how do they benefit from purchasing it from you. Your copy must address this.
Add links for two reasons within the email:
- For the convenience of the reader in order for them to potentially complete a transaction with you by going to your website. Once there hopefully they will see additional and further compelling details as to why they should do business with you.
- Links bringing visitors to your site do not go unnoticed by Google. Anything that you do to market your web is also marketing you and your products.
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