It does not matter if you are a brand-new magazine publication just getting off the ground. or you are an established magazine that has been around for a while – printing is a big part of the process.
This means is that you need to find a reliable, high-quality printing company that is able to meet all of your magazine printing needs in a timely and professional manner.
Before choosing a printing company, it is important gather vital information about each company in order to make the best decision possible. The following is a list of questions that you should ask potential candidates in regards to printing your magazine:
Don’t Just Ask for a Quote – Get the True Cost
Printers have a reputation for giving basic quotes on jobs, but this is not always reflective of the final cost. There may be unexpected, hidden, and surprise fees that pop up, so it is very important to ask the final true cost of your printing job. This is the only way that you will be able to do a cost comparison between companies.
While pricing is always an important factor in the decision-making process, remember that it should not be the only factor. Sometimes, getting something on the cheap results in cheap quality and a late product, which isn’t worth it.
Any Printing Discounts Available?
Along the same lines as pricing, you can also ask if there are any discounts available that you can take advantage of. Perhaps, if your order reaches a certain quantity you will receive a discount or maybe there is another promotion you could take advantage of.
Ask About a Printing Delivery Guarantee
Because your readers depend on their publication arriving at a certain time, you need to be sure your printer is also delivering by their deadline. It is important to ask if they offer a delivery guarantee, if they have ever missed a deadline, and what the circumstances if they did miss a deadline.
You will also want to ask about turnaround time. It is important to know how much time you need to give them in order to complete your job. The printer is not to blame if you are the one not giving them enough time to complete the order.
Get a Look at the Paper and Finished Printed Projects
Rather than just take the printer at their word regarding their quality, it is best to see their products in person. Take a look at the paper and a finished project. Is it up to your standards? If not, then there is a good chance they are not the right printer for you. You can also ask about the different types of paper they use and how that changes the quality or overall effect and pricing.
How Will You Send the Deliverables?
In order for the printing company to print your magazine they will need deliverables from you. How do they prefer to receive deliverables? In many cases, the printing company will most likely be okay with digital files. This is usually the fastest and easiest way to share content. The printing company should be able to provide you with the statistics when it comes to the file type, the image resolution, and file size.
Has the Printer Dealt with Magazine Printing?
Printing companies take on all kinds of different jobs and projects. But, have they printed magazines before. Make sure that the company you choose has hands-on experience in magazine printing so that the finishing details are perfect. The last thing you want to be worried about is losing readers and subscribers simply because of a poor printing job.
A suggested way to word this question is to ask if the printing company has experience with direct-mailing projects. Ask about their accuracy rate and whether or not the process is automated.
Is the Entire Print Job Done In-House?
Do not assume the printing company will do all the work in-house. Some printing companies choose to outsource various projects or portions of the project. As the customer, it’s important that you are aware of who is doing the work and where.
How They Deal with Promotional Printed Pieces
If your magazine occasionally includes inserts and promotional pieces, then you will also want to ask how this is dealt with. Can the printer handle these jobs not just in terms of printing, but also inserting them in the magazine?
You’re Ready to Make an Educated Choice of Printering Companies
By taking the time to ask these important questions of a potential printing company, you will be able to collect the information needed in order to make an educated decision. Choosing a printer for your magazine isn’t something you want to take lightly or rush into. Instead, it’s about doing the research and feeling confident in your choice.
Article by Stanley Tan marketing mgr., Selby’s Australia, specializing in exhibition stands.