by Ira Blacker | Aug 5, 2014 | Blog, BOOK PRINTING
There are a many social networking forums on the net that you can utilize to market your books with, and some not as effective as others. I have not been impressed with what FaceBook can do nor Twitter and at best they are simply starting points where you can...
by Ira Blacker | Jun 24, 2014 | PRINTING COMPANY
Before you start your marketing campaign for your book, magazine or other, you must first layout the particulars of your approach. Who are you marketing to, what is your niche, what defines the item you are marketing, what differentiates it from others that are...
by Ira Blacker | Jun 17, 2014 | PRINTING COMPANY
I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.” As I have written...
by Ira Blacker | Jun 4, 2014 | BOOK PRINTING, PRINTING COMPANY
Who are you marketing your book to? As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...
by Ira Blacker | May 11, 2014 | PRINTING COMPANY
More and more book printers are entering the publishing business but why? Is it because they understand it so well that than can offer you value added services or save you money on both the publishing and printing end? Is it being done out of sheer altruism or simply...
