by Ira Blacker | Aug 5, 2014 | Blog, BOOK PRINTING
There are a many social networking forums on the net that you can utilize to market your books with, and some not as effective as others. I have not been impressed with what FaceBook can do nor Twitter and at best they are simply starting points where you can...
by Ira Blacker | Jun 4, 2014 | BOOK PRINTING, PRINTING COMPANY
Who are you marketing your book to? As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...
by Ira Blacker | Feb 1, 2014 | BOOK PRINTING
Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book is about...
by Ira Blacker | Jan 17, 2014 | BOOK PRINTING
The clock is ticking and it is close to midnight. You have 8-10 seconds for your book cover to impact your sale and up to 15 seconds more for the back cover to close it. As the midnight bell tolls and only up to 25 seconds later, you either made your sale or lost it....
by Ira Blacker | Jan 6, 2014 | BOOK PRINTING
This is part two of my article on Guerrilla Marketing techniques for books. While exploring additional Guerrilla Marketing techniques, I started this as an open discussion in Book Story and the results were so good that I thought I would expand it to another article...
by Ira Blacker | Dec 12, 2013 | BOOK PRINTING
You don’t have much money for the marketing of your book, but you really need to get it out there to the public. After all you do want sales beyond your family and friends and as the old saying goes, “If a tree fell in the forest….” So without you shouting it from the...
