Offset Printing Killed By Digital?

Offset and Digital Printing You may have heard that printing is dead as the world has become more reliant on technology; however, it is a fact that people still want to have printed matter in their hands. It is important to get you informed about both methods in the...

Maximize Your Printing Collateral

Printing collateral (also known as marketing collateral) can be summed up as anything that you can leave behind that tells a potential consumer about your business. These ‘leave behinds’ are an opportunity for clients to get to know you better, as well as to increase...

Old Reliable: Why Print Isn’t Dead

Contrary to popular belief, print media isn’t dead. In fact, the demand for commercial printing is higher than ever. Although a lot of publications are closing down factories that produce magazines and other publications, print media is staying and will stay for good....

Rediscovering Print Advertising

Think Modern Technology Made Print Advertising Outdated?  You might be one of the doubters of print advertising when it comes to reach and conversion, but there are totally a lot of reasons why you must rediscover print advertising. While people tend to keep their...

Marketing Outside Of The Box

I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.”  As I have written...