Rediscovering Print Advertising

Think Modern Technology Made Print Advertising Outdated?  You might be one of the doubters of print advertising when it comes to reach and conversion, but there are totally a lot of reasons why you must rediscover print advertising. While people tend to keep their...

Marketing Outside Of The Box

I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.”  As I have written...

Step By Step For Book Marketing

Who are you marketing your book to?  As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...

Original Sin

There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...