Original Sin

There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...

Is Social Networking Worth The Time Spent?

Some recent questions by a skeptic were recently posted on one of the social networking sites  Does that convert to acquiring paying customers? Does it gain any reaction like instant calls to me re business? Is it creating new prospects who will call me?   The...

Is Your Marketing Copy “Unique” Or Boring?

How many times have you seen copy that simply is boring? If you desire to create copy to market your book, magazine or widget, do you also want to bore or would you rather your copy kills? The two things you want to accomplish are to have your marketing approach stand...

Quick Steps To Social Networking

If you do not have a website with a blog or at least your own blog you should. It affords you a platform to show off your work, talk about it and market it. So let’s assume you do have a blog and here is a quick step guide to market your book with. Create on...