Marketing Outside Of The Box

I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.”  As I have written...

Step By Step For Book Marketing

Who are you marketing your book to?  As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...

Original Sin

There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...

Is Social Networking Worth The Time Spent?

Some recent questions by a skeptic were recently posted on one of the social networking sites  Does that convert to acquiring paying customers? Does it gain any reaction like instant calls to me re business? Is it creating new prospects who will call me?   The...

Is Your Marketing Copy “Unique” Or Boring?

How many times have you seen copy that simply is boring? If you desire to create copy to market your book, magazine or widget, do you also want to bore or would you rather your copy kills? The two things you want to accomplish are to have your marketing approach stand...