Marketing Outside Of The Box

I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.”  As I have written...

Step By Step For Book Marketing

Who are you marketing your book to?  As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...

Is Your Book Launch Plan Real or A “Fugazi”?

Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book  is about...

Yes, We Have No Bananas! (Pt. 2)

This is part two of my article on Guerrilla Marketing techniques for books. While exploring additional Guerrilla Marketing techniques, I started this as an open discussion in Book Story and the results were so good that I thought I would expand it to another article...