by Ira Blacker | Jun 4, 2014 | BOOK PRINTING, PRINTING COMPANY
Who are you marketing your book to? As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understand who you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so...
by Ira Blacker | May 11, 2014 | PRINTING COMPANY
More and more book printers are entering the publishing business but why? Is it because they understand it so well that than can offer you value added services or save you money on both the publishing and printing end? Is it being done out of sheer altruism or simply...
by Ira Blacker | Apr 10, 2014 | COMMERCIAL PRINTING TIPS
I will never forget the moment I first viewed Pinterest, scratching my head seeing how folks uploaded a variety of images they seemingly liked and I thought what the hey is this? My first impression was “get a life” this is no more than an online scrapbooking site, a...
by Ira Blacker | Feb 1, 2014 | BOOK PRINTING
Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book is about...
by Ira Blacker | Jan 17, 2014 | BOOK PRINTING
The clock is ticking and it is close to midnight. You have 8-10 seconds for your book cover to impact your sale and up to 15 seconds more for the back cover to close it. As the midnight bell tolls and only up to 25 seconds later, you either made your sale or lost it....
by Ira Blacker | Jan 6, 2014 | BOOK PRINTING
This is part two of my article on Guerrilla Marketing techniques for books. While exploring additional Guerrilla Marketing techniques, I started this as an open discussion in Book Story and the results were so good that I thought I would expand it to another article...
by Ira Blacker | Dec 19, 2013 | PRINTING COMPANY
There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...
by Ira Blacker | Dec 12, 2013 | BOOK PRINTING
You don’t have much money for the marketing of your book, but you really need to get it out there to the public. After all you do want sales beyond your family and friends and as the old saying goes, “If a tree fell in the forest….” So without you shouting it from the...
