Is Your Book Launch Plan Real or A “Fugazi”?

Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book  is about...

Yes, We Have No Bananas! (Pt. 2)

This is part two of my article on Guerrilla Marketing techniques for books. While exploring additional Guerrilla Marketing techniques, I started this as an open discussion in Book Story and the results were so good that I thought I would expand it to another article...

Original Sin

There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...

Yes We Have No Bananas!

You don’t have much money for the marketing of your book, but you really need to get it out there to the public. After all you do want sales beyond your family and friends and as the old saying goes, “If a tree fell in the forest….” So without you shouting it from the...

The Prequel To The Story Of Book Marketing

You’ve read the book or in my case the blogs all about how to market your book. Now let’s take a look at what happens before you start exhausting the list of what to do, how to do it and so forth. In the very beginning and at the earliest stages before you even start...

Hash and Eggs Ain’t What They Used To Be!

Old words today sometimes take on new meanings.  Corned beef hash, one of my old favorite breakfast treats has now become hash with a tag at its end or a “hashtag”.  The written symbol for the hashtag is the pound sign (or #). Combined with a word or two without...