by Ira Blacker | Apr 10, 2014 | COMMERCIAL PRINTING TIPS
I will never forget the moment I first viewed Pinterest, scratching my head seeing how folks uploaded a variety of images they seemingly liked and I thought what the hey is this? My first impression was “get a life” this is no more than an online scrapbooking site, a...
by Ira Blacker | Feb 1, 2014 | BOOK PRINTING
Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book is about...
by Ira Blacker | Jan 17, 2014 | BOOK PRINTING
The clock is ticking and it is close to midnight. You have 8-10 seconds for your book cover to impact your sale and up to 15 seconds more for the back cover to close it. As the midnight bell tolls and only up to 25 seconds later, you either made your sale or lost it....
by Ira Blacker | Jan 6, 2014 | BOOK PRINTING
This is part two of my article on Guerrilla Marketing techniques for books. While exploring additional Guerrilla Marketing techniques, I started this as an open discussion in Book Story and the results were so good that I thought I would expand it to another article...
by Ira Blacker | Dec 19, 2013 | PRINTING COMPANY
There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not...
by Ira Blacker | Dec 12, 2013 | BOOK PRINTING
You don’t have much money for the marketing of your book, but you really need to get it out there to the public. After all you do want sales beyond your family and friends and as the old saying goes, “If a tree fell in the forest….” So without you shouting it from the...
by Ira Blacker | Dec 7, 2013 | BOOK PRINTING
You’ve read the book or in my case the blogs all about how to market your book. Now let’s take a look at what happens before you start exhausting the list of what to do, how to do it and so forth. In the very beginning and at the earliest stages before you even start...
by Ira Blacker | Nov 25, 2013 | BOOK PRINTING
We live in chaotic times when it comes to authoring books or publishing magazines. Self Publishing has brought a deluge of new titles by those who can write well and those who simply own a computer and can bang out a tale or two. Google, should you have understood...
