by Ira Blacker | Nov 1, 2018 | COMMERCIAL PRINTING TIPS
Color is powerful in print marketing. Although it could be imperceptible to your logical brain, your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color...
by Ira Blacker | Apr 10, 2014 | COMMERCIAL PRINTING TIPS
I will never forget the moment I first viewed Pinterest, scratching my head seeing how folks uploaded a variety of images they seemingly liked and I thought what the hey is this? My first impression was “get a life” this is no more than an online scrapbooking site, a...
by Ira Blacker | Sep 10, 2013 | COMMERCIAL PRINTING TIPS
Congratulations you posted your first blog and hopefully my last blog about its values was what got your blog juice flowing. However hold your horses as you are NOT DONE YET. I know this is going to sound crazy because you thought you were writing your blog in order...
by Ira Blacker | Sep 8, 2013 | COMMERCIAL PRINTING TIPS
Are you running around like a chicken with its head cut off trying to figure out how to get the “word” out about your new book or creation? If that is the case why aren’t you using “words” in order to get the “word” out? You are an expert at what you do. If you are an...
by Ira Blacker | Aug 6, 2013 | COMMERCIAL PRINTING TIPS
Don’t believe the hype you hear about print being dead and that all of your advertising dollars should be directed into cyberspace, which is over crowded with folks thinking digital is the new normal. The problem with that philosophy is that you are competing with...
by Ira Blacker | Apr 26, 2013 | COMMERCIAL PRINTING TIPS
Written by: Matthew Parker I love watching James Bond films. One of the highlights is always the scene with Q, the MI5 scientist. He always has a new invention for Bond to try. The films have featured an explosive keychain, a wristwatch with a laser beam cutter and...
